KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2021/03 |
Type | International conference proceedings |
Peer Review | Peer reviewed |
Title | Relationship between concept recognition of a product/service brand and willingness to pay |
Contribution Type | Sole-authored |
Journal | Proceedings of the 7th International Symposium on Affective Science and Engineering 2021 |
Journal Type | Japan |
Volume, Issue, Page | pp.1-4 |
DOI | 10.5057/isase.2021-C000005 |