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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2021/08 |
| Type | International conference proceedings |
| Peer Review | Peer reviewed |
| Title | Concept-based brand management during competition for emotional value: Methodology of the evaluation and implementation in the organization |
| Contribution Type | Sole-authored |
| Journal | Proceedings of the 5th International Conference on Business and Information Management, ACM |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.105-111 |
| DOI | 10.1145/3483794.3483811 |