KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2021/09 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Contribution of concept recall to brand loyalty: An empirical analysis of design and performance |
Contribution Type | Sole-authored |
Journal | Journal of Consumer Behaviour, Wiley-Blackwell |
Journal Type | Another Country |
Volume, Issue, Page | pp.1-10 |
Author and coauthor | Takumi Kato |
PermalinkURL | https://doi.org/10.1002/cb.1983 |