KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2021/09 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value |
Contribution Type | Sole-authored |
Journal | Journal of Brand Management, Palgrave Macmillan |
Journal Type | Another Country |
Volume, Issue, Page | pp.671-684 |
PermalinkURL | https://doi.org/10.1057/s41262-021-00250-w |