KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2021/06 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Brand loyalty explained by concept recall: Recognizing the significance of the brand concept compared to features |
Contribution Type | Sole-authored |
Journal | Journal of Marketing Analytics, Springer |
Journal Type | Another Country |
Volume, Issue, Page | pp.185-198 |
ISSN | 2050-3318 |
PermalinkURL | https://doi.org/10.1057/s41270-021-00115-w |