|
KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
|
| Language | Japanese |
| Publication Date | 2022/01 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Brand concept rather than brand image? Consumer-oriented evaluation items that should be managed as factors of brand loyalty |
| Contribution Type | Sole-authored |
| Journal | Lecture Notes in Networks and Systems, Springer |
| Journal Type | Another Country |
| Publisher | Springer |
| Volume, Issue, Page | pp.401-411 |
| DOI | 10.1007/978-3-030-93677-8_35 |