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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/02 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Effects of insertion timing of video advertisements on memory and purchase intention for YouTube |
| Contribution Type | Co-authored (other than first author) |
| Journal | Japan Marketing Review |
| Journal Type | Japan |
| Volume, Issue, Page | pp.28-36 |
| DOI | 10.7222/marketingreview.2022.004 |