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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/02 |
| Type | International conference proceedings |
| Peer Review | Peer reviewed |
| Title | Customer experience factors contributing to brand loyalty to Disney Resorts: An empirical analysis of concept, casts, attractions, and characters |
| Contribution Type | Sole-authored |
| Journal | 2022 American Marketing Association Winter Academic Conference |
| Journal Type | Another Country |
| Publisher | American Marketing Association |
| Volume, Issue, Page | pp.138-149 |
| Author and coauthor | Takumi Kato |
| PermalinkURL | https://www.ama.org/wp-content/uploads/2022/02/Front-of-Winter-22-Proceedings-merged.pdf |