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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/03 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Does concept recall in brand image show high loyalty?: An experimental study on the Apple MacBook |
| Contribution Type | Sole-authored |
| Journal | Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, Springer |
| Journal Type | Another Country |
| Publisher | Springer |
| Volume, Issue, Page | pp.69-77 |
| Author and coauthor | Takumi Kato |
| PermalinkURL | https://doi.org/10.1007/978-981-16-9268-0_6 |