KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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Language | Japanese |
Publication Date | 2022/04 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Brand concept drives loyalty toward Starbucks; Empirical analysis from a comprehensive perspective of concept, product, place, and staff in Japan |
Contribution Type | Sole-authored |
Journal | Central European Management Journal, Walter de Gruyter |
Journal Type | Another Country |
Publisher | Walter de Gruyter |
Volume, Issue, Page | pp.70-90 |