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KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
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| Language | Japanese |
| Publication Date | 2022/08 |
| Type | International conference proceedings |
| Peer Review | Peer reviewed |
| Title | Consumers’ belief that the model uses the products in the same way they do in their daily lives: A new perspective that creates empathy in marketing communications |
| Contribution Type | Sole-authored |
| Journal | 2022 American Marketing Association Summer Academic Conference |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.921-921 |