|
KATO TAKUMI
Department Undergraduate School , School of Commerce Position Senior Assistant Professor |
|
| Language | Japanese |
| Publication Date | 2022/05 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Brand storytelling on websites: The role of empathy on repurchase intentions for PCs and smartphones |
| Contribution Type | Sole-authored |
| Journal | Journal of Promotion Management, Taylor & Francis |
| Journal Type | Another Country |
| Volume, Issue, Page | pp.27-44 |