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MIYATA KENICHI
Department Undergraduate School , School of Business Administration Position Associate Professor |
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| Language | English |
| Publication Date | 2017/08 |
| Type | Other |
| Title | Development of the Nintendo media mix strategy: Globalizing Pikachu through emergent and deliberate strategies |
| Contribution Type | Co-authored (other than first author) |
| Journal | Conference paper for the EBHA 21st Annual Conference |
| Volume, Issue, Page | pp.1-34 |
| Author and coauthor | Hikaru Kondo, Jun Sakamoto |