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ONO MAKOTO
Department Undergraduate School , School of Global Japanese Studies Position Associate Professor |
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| Language | English |
| Publication Date | 2015 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan |
| Contribution Type | Co-authored (first author) |
| Journal | JOURNAL OF CONSUMER MARKETING |
| Journal Type | Another Country |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Volume, Issue, Page | 32(7),pp.542-550 |
| Author and coauthor | Makoto Ono, Akinori Ono |
| Details | Purpose - This study aims to examine the various effects of two licensing factors - health claims and "FoSHU seal", which can be appeared on packages only with permission. In the Food for specified health uses (FoSHU) system, Japanese Government controls all health claims on packages of food products for the first time in the world. |
| DOI | 10.1108/JCM-09-2014-1144 |
| ISSN | 0736-3761 |