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ONO MAKOTO
Department Undergraduate School , School of Global Japanese Studies Position Associate Professor |
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| Language | English |
| Publication Date | 2024/04 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | “Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion” |
| Contribution Type | Co-authored (first author) |
| Journal | International Journal of Advertising |
| Journal Type | Another Country |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| DOI | doi.org/10.1080/02650487.2024.2332107 |