エビナ　タケシ   EBINA TAKESHI   海老名　剛    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2012/03
形態種別	学術雑誌
査読	査読あり
標題	"An Economic Analysis of Add-on Discounts", Managerial and Decision Economics
執筆形態	共著(筆頭者以外)
掲載誌名	Managerial and Decision Economics
掲載区分	国外
出版社・発行元	Wiley
巻・号・頁	33(2),pp.99-107
著者・共著者	Takanori Adachi and Takeshi Ebina
概要	This paper provides an economic explanation for what determines whether a seller should offer add-on discounts (e.g., cable TV subscription packages). We construct a monopolistic model with two types of consumer heterogeneity: (i) those who always buy an add-on when they purchase a base good (`premium' consumers); and (ii) those who do not necessarily buy the add-on (`economy' consumers). It is shown that the greater the number of `premium' consumers, the less desirable add-on discounts are for a seller.
researchmap用URL	https://researchmap.jp/ebinatakeshi2010/