エビナ タケシ   EBINA TAKESHI
  海老名 剛
   所属   明治大学  商学部
   職種   専任教授
言語種別 英語
発行・発表の年月 2023
形態種別 学術雑誌
査読 査読あり
標題 "Sequential Product Positioning and Entry Timing under Differential Costs in a Continuous-Time Model", Annals of Operations Research
執筆形態 共著(筆頭者)
掲載誌名 Annals of Operations Research
掲載区分国外
出版社・発行元 Springer
巻・号・頁 forthcoming
担当区分 筆頭著者,責任著者
著者・共著者 Takeshi Ebina and Katsumasa Nishide
概要 We investigate the product positioning decisions of two firms that enter a market sequentially under a duopoly competition. Two important assumptions are made: differential marginal production costs between the two firms, and endogenous entry timing of a follower in a continuous-time setting. We analyze a standard location-pricing Hotelling game with quadratic transportation costs with the points of departure being that the two firms (i) are allowed to have different (constant) marginal costs; (ii) enter sequentially in a pre-determined order in a market in which the consumers are growing over time; and (iii) are not restricted to choosing positions inside the interval in which consumer preferences are located. For the first mover, the dynamic market growth can give rise to a trade-off between exploiting short-run monopoly and long-run duopoly profits.
researchmap用URL https://researchmap.jp/ebinatakeshi2010