|
EBINA TAKESHI
Department Undergraduate School , School of Commerce Position Professor |
|
| Language | English |
| Publication Date | 2023 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | "Sequential Product Positioning and Entry Timing under Differential Costs in a Continuous-Time Model", Annals of Operations Research |
| Contribution Type | Co-authored (first author) |
| Journal | Annals of Operations Research |
| Journal Type | Another Country |
| Publisher | Springer |
| Volume, Issue, Page | forthcoming |
| Authorship | Lead author,Corresponding author |
| Author and coauthor | Takeshi Ebina and Katsumasa Nishide |
| Details | We investigate the product positioning decisions of two firms that enter a market sequentially under a duopoly competition. Two important assumptions are made: differential marginal production costs between the two firms, and endogenous entry timing of a follower in a continuous-time setting. We analyze a standard location-pricing Hotelling game with quadratic transportation costs with the points of departure being that the two firms (i) are allowed to have different (constant) marginal costs; (ii) enter sequentially in a pre-determined order in a market in which the consumers are growing over time; and (iii) are not restricted to choosing positions inside the interval in which consumer preferences are located. For the first mover, the dynamic market growth can give rise to a trade-off between exploiting short-run monopoly and long-run duopoly profits. |
| URL for researchmap | https://researchmap.jp/ebinatakeshi2010 |