Hara Yoritoshi
   Department   Undergraduate School  , School of Commerce
   Position   Professor
Language English
Publication Date 2017
Type Academic Journal
Peer Review With peer review
Title "Trust building process for new market entrants: A case study of a Japanese cosmetics company's business expansion in China," Journal of Business and Industrial Marketing, 32 (6)
Contribution Type Co-authored (other than first author)
Journal Journal of Business and Industrial Marketing
Journal TypeAnother Country
Publisher Emerald
Volume, Issue, Pages 32(6),pp.801-812
Author and coauthor Hajime Kobayashi, Yoritoshi Hara, and Tetsuya Usui
ISSN 0885-8624