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Hara Yoritoshi
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2017/07 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | "Trust building process for new market entrants: A case study of a Japanese cosmetics company's business expansion in China" |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of Business and Industrial Marketing |
| Journal Type | Another Country |
| Publisher | Emerald |
| Volume, Issue, Page | 32(6),pp.801-812 |
| Author and coauthor | Hajime Kobayashi, Yoritoshi Hara, and Tetsuya Usui |
| DOI | doi.org/10.1108/JBIM-06-2015-0108 |
| ISSN | 0885-8624 |