Hara Yoritoshi
Department Undergraduate School , School of Commerce Position Professor |
|
Language | Japanese |
Publication Date | 2019 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Strategic channel choice to improve marketing performances: Considering interaction effects between channel integration and firm-specific factors (in Japanese) |
Contribution Type | Co-authored (other than first author) |
Journal | Journal of Marketing and Distribution |
Journal Type | Japan |
Volume, Issue, Page | pp.17-33 |
Author and coauthor | Yonghoon Choi and Yoritoshi Hara |
DOI | doi.org/10.5844/jsmd.22.17 |