TODA YUMIKO
Department Undergraduate School , School of Global Japanese Studies Position Associate Professor |
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Language | Japanese |
Publication Date | 2017/01 |
Type | Book Chapter Paper |
Title | 「交換・制度変化・マーケティング」『マーケティング理論の焦点』 |
Contribution Type | Sole-authored |
Journal Type | Japan |
Publisher | 中央経済社 |
Total page number | 250 |
Responsible for | pp. 184-215 |
Author and coauthor | 戸田裕美子 |