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TODA YUMIKO
Department Undergraduate School , School of Global Japanese Studies Position Associate Professor |
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| Language | Japanese |
| Publication Date | 2011/11 |
| Type | Book Chapter Paper |
| Title | 「メーカーのチャネル戦略における関係ケイパビリティの構築ーカルビー社のプランニング・ミーティング」『流通チャネル論』 |
| Contribution Type | Sole-authored |
| Journal Type | Japan |
| Publisher | 有斐閣 |
| Responsible for | pp. 142-162 |