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TODA YUMIKO
Department Undergraduate School , School of Global Japanese Studies Position Professor |
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| Language | Japanese |
| Publication Date | 2010/12 |
| Type | Book Chapter Paper |
| Title | 「イギリス企業のPB戦略の展開ーM＆S社のブランド戦略の変遷」『海外企業のマーケティング』 |
| Contribution Type | Co-authored (first author) |
| Journal Type | Japan |
| Publisher | 同文舘出版 |
| Responsible for | pp. 109-129 |
| Author and coauthor | 戸田裕美子 |