TODA YUMIKO
Department Undergraduate School , School of Global Japanese Studies Position Associate Professor |
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Language | Japanese |
Publication Date | 2010/12 |
Type | Book Chapter Paper |
Title | 「イギリス企業のPB戦略の展開ーM&S社のブランド戦略の変遷」『海外企業のマーケティング』 |
Contribution Type | Co-authored (first author) |
Journal Type | Japan |
Publisher | 同文舘出版 |
Responsible for | pp. 109-129 |
Author and coauthor | 戸田裕美子 |