Department   Undergraduate School  , School of Business Administration
   Position   Professor
Language Japanese
Publication Date 2022/03
Type Bulletin of Universities and Institutes
Title The Challegen for a Brand Value Driven-Organization in Japanese Corporations: Elements and Benefits of Brand Value
Contribution Type Sole-authored
Journal Meiji Business Review
Journal TypeJapan
Publisher Institute of Business Management, Meiji University
Volume, Issue, Page pp.369-393