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HARADA SUSUMU
Department Undergraduate School , School of Business Administration Position Professor |
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| Language | Japanese |
| Publication Date | 2024/10 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | The Mechanism of Brand Value Growth thorough Brand Orientation : Brand Identity Sharing between Manufacturer and Dealership and its Outcome in Mazda MotorCorporation |
| Contribution Type | Sole-authored |
| Journal | International Journal of Marketing & Distribution |
| Journal Type | Japan |
| Publisher | Japan Society of Marketing and Distribution |
| Volume, Issue, Page | 27(1-2),pp.37-52 |