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Fukuta Yasunori
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2013/12 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Reconsideration of Value Co-creation Concept |
| Contribution Type | Sole-authored |
| Journal | Journal of Japan Management Diagnosis |
| Journal Type | Japan |
| Publisher | Japan Management Diagnosis Association |
| Volume, Issue, Page | pp.1-6 |
| Authorship | Lead author |
| Details | The purpose of this article is to explore the present status of value co-creation research through conceptual reviews of value co-creation that has recently received many attentions in the research area on management diagnosis. As a result of reviewing the existing research related to value co-creation, it was revealed that the two distinct concepts of value co-creation (i.e. selective value co-creation and essential value co-creation) have coexisted in what referred as a value co-creation. Moreover, results of the additional reviews on the these two value co-creation concepts with special attention to the perceptions of the roles of customer and learning aspects of value co-creation showed that the essential value co-creation is based on a novel relationship framework exceeding traditional role division of firm-customer relationships and can be conceptualized as a four-dimensional complex communication process. |
| DOI | http://dx.doi.org/10.11287/jmda.13.1 |
| ISSN | 1882-4544 |