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Fukuta Yasunori
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2020/08 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Does Zone Design Study Create Zone Design?:From the Viewpoint of Performativity of Zone Design Study |
| Contribution Type | Sole-authored |
| Journal | Journal of Information and Management |
| Journal Type | Japan |
| Publisher | Japan Society for Information and Management |
| Volume, Issue, Page | 40(3),pp.19-30 |
| Total page number | 11 |
| Authorship | Lead author |
| Author and coauthor | Yasunori Fukuta |
| Details | This study attempts to build a first step for considering performative effects of zone design study. Firstly, studies on zone design are categorized into three groups: science of zone design, zone design science and science for zone design. Then, the possible performativity of each study group is characterized based on the three types of emergence mechanism of performativity discussed in the context of marketing studies: direct recommendation of decision making and behavior, creation of shared perception framework and construction of research dogma. Lastly, limitations of this study and future research directions are briefly discussed. |