|
キクチ カズオ
KIKUCHI Kazuo
菊池 一夫 所属 明治大学 商学部 職種 専任教授 |
|
| 言語種別 | 英語 |
| 発行・発表の年月 | 2022/11 |
| 形態種別 | 学術雑誌 |
| 査読 | 査読あり |
| 標題 | The impact of culture on millennials' attitudes towards luxury brands: evidence from Tokyo and Shanghai |
| 執筆形態 | 共著(筆頭者以外) |
| 掲載誌名 | Asia Pacific Journal of Marketing and Logistics |
| 掲載区分 | 国外 |
| 出版社・発行元 | emerald |
| 巻・号・頁 | 34(10),pp.2435-2451 |
| 概要 | Based on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined. |