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KIKUCHI Kazuo
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2016/06 |
| Type | Other |
| Peer Review | Peer reviewed |
| Title | Jupiter Shop Channel Case |
| Contribution Type | Co-authored (first author) |
| Journal | DISCUSSION PAPER SERIES No.4 |
| Journal Type | Japan |
| Publisher | School of Commerce, Meiji University |
| Volume, Issue, Page | 4,pp.1-2 |
| Total page number | null |
| Responsible for | 1-2 |
| Author and coauthor | Heather Ranson(University of Victoria) |
| Details | This case study describes Jupitap Shop Channels' Business model: it's background, products,call center et al. Reading and discussing this case study, students can learn customer retantion strategy and capacity management of TV shopping. |