Hotta Syûgo (Syugo)    Department   Undergraduate School  , School of Law    Position   Professor
Language	English
Publication Date	2007
Type	International Conference
Title	The Psycholinguistic Foundation of Trademarks: An Experimental Study.
Contribution Type	Co-authored (first author)
Journal	M. T. Turell, M. Spassova, J. Cicres (ed.). Proceedings of the 2nd European IAFL Conference onf Forensic Linguistics / Language and the Law, Barcelona: IULA, DOCUMENTA UNIVERSITARIA
Volume, Issue, Page	pp.173-178
Author and coauthor	Masahiro Fujita
Details	商標に関する心理言語学的研究。表現の有標性が反応潜時に現れることを実証し、有標性が認知的にも商標の識別力を判断する重要な基準であると論じた。