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JAMES, Andrew Stanley
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2011/02 |
| Type | Academic Journal |
| Title | Marketing Theory: An Overview of Theory Guides. |
| Contribution Type | Sole-authored |
| Journal | Teaching Theory (Palgrave Macmillan, England) |
| Volume, Issue, Page | pp.95-110 |