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TOYA Keiko
Department Professional Graduate School , Graduate School of Global Business Position Professor |
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| Language | Japanese |
| Publication Date | 2006/12 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Consumer's sense of value and preference of retail financial services |
| Contribution Type | Co-authored (first author) |
| Journal | Journal of Marketing Science |
| Journal Type | Japan |
| Publisher | Japan Institute of Marketing Science |
| Volume, Issue, Page | pp.21-38 |
| Author and coauthor | Keiko Toya, Chizuru Nishio, Hiroe Tsubaki |