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TOYA Keiko
Department Professional Graduate School , Graduate School of Global Business Position Professor |
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| Language | Japanese |
| Publication Date | 2000/09 |
| Type | Other |
| Invitation | Invited paper |
| Title | IT Investments in the current situation will lead to customer defection - the need for marketing from the customer's point of view |
| Contribution Type | Sole-authored |
| Journal | Monthly Kinyu Journal |
| Journal Type | Japan |
| Publisher | The Financial Journal Co., Ltd. |
| Volume, Issue, Page | 41(9),pp.31-34 |
| Author and coauthor | Keiko Toya |