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Takemura Masaaki
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2012/05 |
| Type | International Conference |
| Title | Brand as a Frame: Premium Brand Consumption by the Working Class in Japan |
| Contribution Type | Co-authored (other than first author) |
| Journal | Proceedings of the 37th Macromarketing Conference |
| Volume, Issue, Page | 37,pp.490-494 |
| Author and coauthor | Takimoto, Masae, Kobayashi, Hajime |