Takemura Masaaki
   Department   Undergraduate School  , School of Commerce
   Position   Professor
Language English
Publication Date 2012/05
Type International Conference
Title Brand as a Frame: Premium Brand Consumption by the Working Class in Japan
Contribution Type Co-authored (other than first author)
Journal Proceedings of the 37th Macromarketing Conference
Volume, Issue, Pages 37,pp.490-494
Author and coauthor Takimoto, Masae, Kobayashi, Hajime