Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
|
Language | English |
Publication Date | 2006 |
Type | Bulletin of Universities and Institutes |
Title | Assessing the Short-term Causal Effect of TV Advertising via the Propensity Score Method |
Contribution Type | Co-authored (first author) |
Journal | University of Tsukuba, Department of Social Systems and Management, Discussion Paper Series |
Volume, Issue, Page | 1162 |
Author and coauthor | Takahiro Hoshino |