Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
|
Language | English |
Publication Date | 1990 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | Does Advertising Mislead Consumers to Buy Low-Quality Products? |
Contribution Type | Co-authored (first author) |
Journal | International Journal of Industrial Organization |
Journal Type | Another Country |
Volume, Issue, Page | 8,pp.545-558 |
Author and coauthor | Hiroyuki Odagiri |