Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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Language | English |
Publication Date | 2012/04 |
Type | Book Chapter Paper |
Title | Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market |
Contribution Type | Co-authored (other than first author) |
Journal | Handbook of Research on International Advertising (Shintaro Okazaki ed.) |
Journal Type | Another Country |
Publisher | Edward Elgar Publishing |
Volume, Issue, Page | pp.497-517 |
Author and coauthor | Hirokazu Takada, Ling Bith-Hong |
ISBN | 978-1848448582 |