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Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2012/04 |
| Type | Book Chapter Paper |
| Title | Analysis of the Relationship between Advertisers and Advertising Agencies in the Global Market |
| Contribution Type | Co-authored (other than first author) |
| Journal | Handbook of Research on International Advertising (Shintaro Okazaki ed.) |
| Journal Type | Another Country |
| Publisher | Edward Elgar Publishing |
| Volume, Issue, Page | pp.497-517 |
| Author and coauthor | Hirokazu Takada, Ling Bith-Hong |
| ISBN | 978-1848448582 |