Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
|
Language | Japanese |
Publication Date | 2014/09 |
Type | Essay |
Invitation | Invited paper |
Title | How Marketing Evolves? - Viewpoint from a Conflict between Top-Down and Bottom-Up Thinkings |
Contribution Type | Sole-authored |
Journal | AD STUDIES |
Journal Type | Japan |
Volume, Issue, Page | 49,pp.23-27 |