Mizuno Makoto
   Department   Undergraduate School  , School of Commerce
   Position   Professor
Language Japanese
Publication Date 2016/06
Type Academic Journal
Invitation Invited paper
Title Will Marketers' Dream on Big Data Come True? - A Viewpoint of Top-Down Thinking vs. Bottom-Up Thinking
Contribution Type Sole-authored
Journal TypeJapan
Volume, Issue, Page pp.35-46