Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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Language | English |
Publication Date | 2022/10 |
Type | Academic Journal |
Peer Review | Peer reviewed |
Title | An Empirical Study of Scarcity Marketing Strategies: Limited-time products with umbrella branding in the beer market |
Contribution Type | Co-authored (other than first author) |
Journal | Journal of the Academy of Marketing Science |
Journal Type | Another Country |
Volume, Issue, Page | 51(6),pp.1327-1350 |
Total page number | 24 |
International coauthorship | International coauthorship |
Author and coauthor | Masakazu Ishihara, Minjung Kwon, Makoto Mizuno |
URL for researchmap | https://link.springer.com/article/10.1007/s11747-022-00899-y |