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Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2022/10 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | An Empirical Study of Scarcity Marketing Strategies: Limited-time products with umbrella branding in the beer market |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of the Academy of Marketing Science |
| Journal Type | Another Country |
| Volume, Issue, Page | 51(6),pp.1327-1350 |
| Total page number | 24 |
| International coauthorship | International coauthorship |
| Author and coauthor | Masakazu Ishihara, Minjung Kwon, Makoto Mizuno |
| URL for researchmap | https://link.springer.com/article/10.1007/s11747-022-00899-y |