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Mizuno Makoto
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2023/06 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Seeding Strategies in Influencer Marketing that Accounts for Heterogeneity of Receivers and Senders |
| Contribution Type | Co-authored (first author) |
| Journal | Journal of Marketing Science |
| Journal Type | Japan |
| Publisher | Japan Institute of Marketing Science |
| Volume, Issue, Page | pp.9-32 |
| Total page number | 24 |
| Authorship | Lead author |
| Author and coauthor | Makoto Mizuno, Makoto Abe and Naoki Shinbo |