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Yamashita Hiroshi
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2017/07 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Proposal of the Existence of a Word of Mouth Halo Effect, and Construction of a Quantitative Analysis Model for the Word of Mouth Halo Effect |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of Japan Association for Management Systems |
| Journal Type | Japan |
| Publisher | Japan Association for Management Systems |
| Volume, Issue, Page | 34(1),pp.21-27 |
| Total page number | null |
| Author and coauthor | Mamoru UEHARA |
| Details | In this paper, we focus on the employee evaluation halo effect that arises as consumers use word of mouth information to evaluate products and services, and present a word of mouth halo effect framework. Furthermore, we will expand the rating tendency analysis model of employee evaluation halo effect to cover the word of mouth evaluation of products and services, to create a quantitative analysis model for the word of mouth halo effect, and make clear the existence of the word of mouth halo effect. |