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Yamashita Hiroshi
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2019/12 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | A Weighted Additive Model for the Whole Demand Analysis of a Seasonally Dependent Product Using Meteorological and Regional Data, Considering Social Customs Factors and Policy Factors: Focus on Japanese Beer Demand Structure |
| Contribution Type | Co-authored (other than first author) |
| Journal | Industrial Engineering & Management Systems |
| Journal Type | Another Country |
| Publisher | The Korean Institute of Industrial Engineers |
| Volume, Issue, Page | 18(4),pp.761-775 |
| Author and coauthor | Tsuyoshi Kurihara, Takaaki Kawanaka, Hiroshi Yamashita |
| Details | This paper proposes a new weighted additive model for the whole demand analysis of a seasonally dependent product, i.e., Japanese beer, using meteorological and regional data, considering “regional characteristics of climate” and “regional homogeneity of demand together,” with the further addition of social customs factors, policy factors, and a demand trend. Using the alternating least squares method, we attempt parameter estimation for the model with an inseparable parameter group generated by expressing “regional characteristics of climate” and “regional homogeneity of demand” together as a product of mutually independent factors (meteorological and regional factors). The results show that the proposed model is valid and provides insight into the effects of the factors influencing demand. |