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Yamashita Hiroshi
Department Undergraduate School , School of Commerce Position Professor |
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| Language | Japanese |
| Publication Date | 2020/03 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | A Catastrophe Model of Consumers' Environment-oriented Behavior |
| Contribution Type | Co-authored (other than first author) |
| Journal | Journal of Japan Society for Business Ethics Study |
| Journal Type | Japan |
| Publisher | Japan Society for Business Ethics Study |
| Volume, Issue, Page | (27),pp.163-168 |
| Author and coauthor | Sunhee KWON, Hiroshi YAMASHITA |
| Details | In this study, we propose a catastrophe model of consumers' Environment-oriented behavior. This model focuses on the consumers' environmental-oriented behavior, and based on the athlete's skill improvement 4-step model (Teramoto, 2018) and the skill proficiency catastrophe model in employee education (Yamashita, 2019).
In addition, the four stages in the model are described as a combination of "conscious-unconscious" and "can-do". Then we suggests that there is a large amount of skill proficiency between "can" and "cannot" in the "unconscious" state, but there is "asymmetric" that the difference is small in the "conscious" state. |