ムラタ　キヨシ   Kiyoshi Murata   村田　潔    所属   明治大学  商学部    職種   専任教授
言語種別	英語
発行・発表の年月	2023/11
形態種別	学術雑誌
査読	査読あり
標題	Conventional vs. Disruptive Products: A Wearables and Insideables Acceptance Analysis
執筆形態	共著(筆頭者以外)
掲載誌名	Technology Analysis & Strategic Management
掲載区分	国外
出版社・発行元	Routledge
巻・号・頁	35(12),pp.1663-1675
国際共著	国際共著
著者・共著者	Mario Arias-Oliva, Jorge Pelegrín-Borondo, Kiyoshi Murata and Stéphanie Gauttier
概要	Determining the peculiarities of the technological acceptance of disruptive vs. conventional products is a need for both academics and practitioners. Forecasting how consumers will behave with emerging disruptive technology products is key to successfully launching them on the market. The UTAUT2 model has been widely used for new technologies, but not yet to compare conventional and disruptive technology products. A survey comparing the acceptance of wearables and insideables, which are implantable technologies aimed at human augmentation, was carried out. The sample consisted of 1,563 higher-education students in 7 countries. The findings show similarities and differences in expected behaviours with regard to conventional (wearables) and disruptive (insideables) technologies. The explanatory power of the model could be very valuable for both research and business decision-making in this field.
DOI	10.1080/09537325.2021.2013462
ISSN	0953-7325