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Kiyoshi Murata
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2023/11 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Conventional vs. Disruptive Products: A Wearables and Insideables Acceptance Analysis |
| Contribution Type | Co-authored (other than first author) |
| Journal | Technology Analysis & Strategic Management |
| Journal Type | Another Country |
| Publisher | Routledge |
| Volume, Issue, Page | 35(12),pp.1663-1675 |
| International coauthorship | International coauthorship |
| Author and coauthor | Mario Arias-Oliva, Jorge Pelegrín-Borondo, Kiyoshi Murata and Stéphanie Gauttier |
| Details | Determining the peculiarities of the technological acceptance of disruptive vs. conventional products is a need for both academics and practitioners. Forecasting how consumers will behave with emerging disruptive technology products is key to successfully launching them on the market. The UTAUT2 model has been widely used for new technologies, but not yet to compare conventional and disruptive technology products. A survey comparing the acceptance of wearables and insideables, which are implantable technologies aimed at human augmentation, was carried out. The sample consisted of 1,563 higher-education students in 7 countries. The findings show similarities and differences in expected behaviours with regard to conventional (wearables) and disruptive (insideables) technologies. The explanatory power of the model could be very valuable for both research and business decision-making in this field. |
| DOI | 10.1080/09537325.2021.2013462 |
| ISSN | 0953-7325 |