|
Kiyoshi Murata
Department Undergraduate School , School of Commerce Position Professor |
|
| Language | English |
| Publication Date | 2009/08 |
| Type | International Conference |
| Title | Does an Online Privacy Policy Work in the e-Business Environment? |
| Contribution Type | Co-authored (other than first author) |
| Journal | Proceedings of the 9th Asian eBusiness Workshop |
| Journal Type | Japan |
| Volume, Issue, Page | pp.143-148 |
| Author and coauthor | Ken'ya Murayama, Yohko Orito and Kiyoshi Murata |
| Details | A large majority of commercial websites or B to C e-business sites now post their privacy policies online. Many of them put privacy seals online as well. Although the recognition of the right to privacy is inevitably affected by socio-cultural circumstances, there has been very little examination of the recognition of online privacy policies from a socio-cultural perspective. Do privacy policies and seals put on e-business websites function well as tools to engender consumers' trust in e-business companies in Japan? The results of a questionnaire survey that investigated young Japanese people's awareness of online privacy policies are analysed to consider socio-cultural factors in this area. Through the analysis and discussions of the survey results, the current picture of Japanese B to C e-business with respect to online privacy policies is described and the implications for Japanese society and businesses committed to the protection of online privacy are stated. |