ムラタ キヨシ   Kiyoshi Murata
  村田 潔
   所属   明治大学  商学部
   職種   専任教授
言語種別 英語
発行・発表の年月 2013/07
形態種別 学術雑誌
査読 査読有り
標題 Do Online Privacy Policies and Seals Affect Corporate Trustworthiness and Reputation?
執筆形態 共著(筆頭者以外)
掲載誌名 International Review of Information Ethics
掲載区分国外
巻・号・頁 19,pp.52-65
著者・共著者 Yohko Orito, Kiyoshi Murata and Yasunori Fukuta
概要 In this study, we attempt to examine the effectiveness of online privacy policies and privacy seals/security icons on corporate trustworthiness and reputation management, and to clarify how young Japanese people evaluate the trustworthiness of B to C e-business sites in terms of personal information handling. The survey results indicate that posting online privacy policies and/or privacy seals/security icons by B to C e-businesses does not work for creating trust in business organisations by consumers actively. Instead, existing good name recognition and/or general reputation can engender trust and, increasingly, better their reputation in terms of personal information use and protection.
ISSN 1614-1687