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Kiyoshi Murata
Department Undergraduate School , School of Commerce Position Professor |
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| Language | English |
| Publication Date | 2013/07 |
| Type | Academic Journal |
| Peer Review | Peer reviewed |
| Title | Do Online Privacy Policies and Seals Affect Corporate Trustworthiness and Reputation? |
| Contribution Type | Co-authored (other than first author) |
| Journal | International Review of Information Ethics |
| Journal Type | Another Country |
| Volume, Issue, Page | 19,pp.52-65 |
| Author and coauthor | Yohko Orito, Kiyoshi Murata and Yasunori Fukuta |
| Details | In this study, we attempt to examine the effectiveness of online privacy policies and privacy seals/security icons on corporate trustworthiness and reputation management, and to clarify how young Japanese people evaluate the trustworthiness of B to C e-business sites in terms of personal information handling. The survey results indicate that posting online privacy policies and/or privacy seals/security icons by B to C e-businesses does not work for creating trust in business organisations by consumers actively. Instead, existing good name recognition and/or general reputation can engender trust and, increasingly, better their reputation in terms of personal information use and protection. |
| ISSN | 1614-1687 |