|
Motohashi Masami
Department Professional Graduate School , Graduate School of Professional Accountancy Position Professor |
|
| Language | Japanese |
| Publication Date | 2012/02 |
| Type | Bulletin of Universities and Institutes |
| Title | Review of Theories of Marketing Metrics:
Performance Management of Marketing Activities : Performance Management of Marketing Activities : Performance Management of Marketing Activities |
| Contribution Type | Sole-authored |
| Journal | Meiji Accounting Journal |
| Volume, Issue, Page | pp.47-61 |